Coral Partners launches new NovaRayROV.com with comprehensive support from Tim McGuinness, Ph.D. & Company
Coral Partners needs to transform a business that had been through significant tribulations over the last few years, and contracted Tim McGuinness, Ph.D. & Company to support those efforts.
One of the great challenges with a business in this state is that almost all of their public facing marketing (websites, etc.) were substantially dated and obsolete. Companies far to often forget that websites and online marketing need to be kept current. In the case of Coral Partners, they had been through and acquisition process where the company that acquired them for several year neglected their public image, and when the original owners recovered the company it was considerably dilapidated.
Our process begins with a comprehensive understanding of the business and its goals. From this we develop a plan that encompasses marketing in all of it forms, but also aids the business in the refinement of its online business planning. In this case we created a new website, social media presence, and will be creating a vast constellation of web properties to achieve their needs.
We invite you to view their Nova Ray product website and follow them as our work is rolled out at www.NovaRayROV.com