What is a website?
Wikipedia says: A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.
Wrong, your website is the story of your business! Does your story have a happy ending?
The problem with most websites is that they represent the wrong things.
Some view them as a brochure, others view them as a business card. But in todays world, your website is everything.
Many companies try to cram as much as they can into a site, yet never really look at what the visitors are going to experience, or why they would want to experience it.
Companies like CocaCola and Disney truly understand that experience and how it shapes everything the customer feels about their businesses. A poor experience tells your customers that don’t truly care about their business, or that you offer disjointed services or products. It casts a doubt.
Every company has an amazing story to tell. Full of struggle, greatness, and personal sacrifice. You started like Columbus on the edge of an unknown sea, an epic adventure across seas full of dragons. Have you ever told that story to your customers? Probably not.
In a world of Amazons, the difference between success and failure can be your level of authenticity and trustworthiness. Your story is a huge component in that equation, and your overall website is the vehicle to present it.
Your website is a flow, an experience for your visitors. Your products or services are but one stop in their journey with you. Make sure all that they see and feel along the way represents you. And that this is an evolving story, not just a rubber stamp from a decade ago.
We are more than just ecommerce experts and web scientists, we are story tellers. Dr. Tim McGuinness is not only a co-founder of TigerDirect with 22 years on the web but is an anthropologist & historian, with the unique ability to find that hidden truth in any business, and working with your team and agencies to tell your story completely.
In the end it is more than just a brand strategy, it is a company strategy that carries you to the next level in your relationship with your customers.
Let us help you discover if you do this or not?
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While this is “somewhat” fictionalized (to put it mildly), it is a perfect example of who to tell the basic story of why you are in business! Every business has their story and more often than not, it matters to your customers!